Management
Business relationship
Management
In addition to their activities’ diversification or development, HAÏKU supports its customers on:
- the performance of their business development
- the management of the customer relationship
Helping them to catch new markets and sell new products and services.
HAIKU’s intervention is “tailor-made” in relation to each client’s problem:
Diagnosis of the
business development function
- Knowledge of customers and market
- Offer
- Business process and organisation
- Management and sales performance
Support and coaching
- Commercial strategy and offers relevance
- Commercial prospection
- Leading and managing sales teams
- Sales administration and customer relationship management (CRM)
- Marketing and intelligence
Management of a specific business relationship
- Technical and commercial lobbying
- Support in responding to calls for tenders
- Establishment of a long-term commercial relationship
- Team coaching and training
To conduct its interventions, HAÏKU relies on its “Learn & Act” methodology:
- Immersion in the company and observation with our external eyes
- Transmit best practices, ensuring that it is adopted by the company and embraced by its teams
Context
Trade diversification
Increase in competitive pressure
Issues
Better positionning itself on the market.
Increase its sales force.
Offers
Targeted market research
Technological and market intelligence
360° diagnosis of commercial development and customer relationship management with the elaboration of an action plan
Operational support for sales strategy and offer, sales prospecting, sales force leadership and deployment of tools
Context
Trade diversification
Increase in competitive pressure
Issues
Better positionning itself on the market.
Increase its sales force.
Offers
Targeted market research
Technological and market intelligence
360° diagnosis of commercial development and customer relationship management with the elaboration of an action plan
Operational support for sales strategy and offer, sales prospecting, sales force leadership and deployment of tools
Business cases
- Market diversification and increasingly increased environments complexity
- Transition from catalogue solutions to “taylor–made“ products
- Implementation of customer project management basics
- Structuring the commercial prospecting process
SME tier 1 supplier aluminum extrusion, forming and machining - German group
- Help in redefining product-customer pairs based on strategy
- Support for the initialization and monitoring of your commercial action plan
- Support in carrying out commercial actions