Diversification and
Business development
HAÏKU supports its clients in their strategy’s analysis and deployment, considering their internal resources and external threats and opportunities, to lead them to:
- develop by capturing the new market opportunities
- identify strategic alliances
- to reposition itself in a struggling market
The HAIKU intervention is organized in 4 phases:
Immersion in the company
People, products, industrial tools, skills and customers & markets.
Strategic diagnosis
- External analysis
- Internal analysis
- Strategic analysis and positioning synthesis
Diversification strategy
- Identifying diversification opportunities
- Iterative analysis process: relevance, acceptability and feasibility
- Summary of the most robust scenarios
Detailed action plan
Translation of the strategy into objectives
Immersion in the company is an essential step to the knowledge necessary for a good understanding of the company and its market.
The strategic diagnosis is a 360 diagnosis with a “market – product know-how and process” prism by placing the company’s stakeholders at the heart of this diagnosis and based on the company’s facts and data. It allows to position the company in its global and market environment, then to identify recommendations, input to the development of the diversification strategy.
The diversification strategy allows the establishment of different strategic scenarios and the construction of the strategy decided by synthesis relevance, acceptability and feasibility of these different scenarios.
The strategy is then translated into a detailed action plan.
Context
Desired or suffered significant market development.
Issues
Successfully position or reposition oneself profitably by identifying the relevant market product mix.
Seize opportunities for national, regional and local assistance.
Offers
Targeted market research
Technological and market intelligence
Monitoring of aid schemes and funded projects (AMI, AAP), as well as support for obtaining them
Strategic and operational advice geared to diversification and business development
Context
Desired or suffered significant market development.
Issues
Successfully position or reposition oneself profitably by identifying the relevant market product mix.
Seize opportunities for national, regional and local assistance.
Offers
Targeted market research
Technological and market intelligence
Monitoring of aid schemes and funded projects (AMI, AAP), as well as support for obtaining them
Strategic and operational advice geared to diversification and business development
Business cases
ARMELIO – SME French engineering
- Redefining the service offering and improving its readability
- Improved company visibility
- Obtaining public subsidies
- Winning new customers
French subsidiary German engineering
- Help with strategic repositioning in a context of shrinking company size
- Management of the repositioning action plan
- Specific market study
- Conquest of new customers
French SME tests and engineering
- Strategic repositioning assistance
- Development assistance of a new offer in a promising field
- Obtaining public subsidies
- Conquest of new customers
Engineering and Testing French subsidiary of a German group
- Strategic repositioning assistance
- Development assistance for new mobility-related offers
- Obtaining public subsidies
- Specific market intelligence
French SME – Test center
- Strategic repositioning assistance
- Redefinition of the service offering
- Improved offer readability
- Commercial support
German Industrial R&D Department
- Preparation phase for WorldWide deployment of R&D activities
- Outsourcing automotive R&D activities « Benchmark » market study
Mid-cap tier 1 supplier plastic and rubber injection – German group
- External view of strategic diagnosis
- Assistance in identifying and targeting relevant, feasible and acceptable diversifications
- Assistance in identifying strategic alliances that may be needed